Sustainability is one of those concepts that, actually, has always been with us. As soon as humans started farming, they worked to maintain the quality of land and supply of livestock. And the first documented references to sustainability appear in 17th-century German manuals on forestry management.
Sustainability has grown in popularity in recent years, with many businesses adapting their policies to become more socially conscious of the world around them.
Consumers are more environmentally conscious than ever before with surveys suggesting that approximately 60% will consider the impact a company has on the environment when deciding whether to purchase goods or services.